CrossFit Lake Wylie: "I Just Collect My Profit Check When It's All Done"

Gym: CrossFit Lake Wylie

Owner: Alie Kimbrell

Before: Multiple vendors, DIY mockups, attempted to run own online store — overwhelmed

After: Hands-off process, individually packaged orders, profit checks

Found Us Via: CrossFit Affiliate Owner groups and PushPress Community on Facebook

The Problem

Alie had been through the full gauntlet. She'd worked with various apparel vendors but had to do most of the heavy lifting herself — including creating mockups. Then someone convinced her she should build her own online store and handle everything in-house.

That experiment didn't last long.

"I tried and that overwhelmed me and working with the other vendors was also time consuming and frustrating."

This is one of the most common stories we hear. A gym owner tries to build their own merch infrastructure — Shopify store, print-on-demand integration, design tools — and quickly realizes they've created a second business they never wanted to run.

The Switch

Alie kept seeing Forever Fierce recommended in the CrossFit Affiliate Owner groups and the PushPress community on Facebook. She reached out, and the first order exceeded expectations.

"I had no doubts or fears other than hoping the first order would be high quality and it was!"

The Result

The change was night and day. No more mockups. No more managing an online store. No more chasing vendors.

"It definitely makes my life a lot easier. The process is much easier on me. I especially like that all orders are individually packaged with my members names on them and that I just collect my profit check when it's all done."

That last sentence is the whole pitch in one line. Orders show up packaged and labeled. You hand them out. You collect your profit. Done.

"Stop wasting time trying to do this yourself and just let Matt help you out. The process is easy, he is super responsive, and the apparel is high quality!"