If you own a CrossFit affiliate, you've probably seen both names come across your inbox or your DMs. Fully Amped is the licensed CrossFit affiliate apparel provider — $99/year, fully managed POD store, royalty payouts, 3,000+ gyms since 2008. Forever Fierce is a B2B custom apparel partner running done-for-you preorder drops — design, branded webstore, screen printing, and fulfillment, with 5,000+ gyms served since 2008 and a meaningful share of that volume coming from CrossFit affiliates specifically.
We've been asked to compare ourselves to Fully Amped enough times that we figured we'd just write the comparison ourselves. Honestly. With the strengths of each model laid out clearly. The pitch isn't that one is "better" — it's that they're different products built for different gyms, and most affiliates we talk to have never had the comparison framed in a way that lets them choose well.
This is that framing.
TL;DR — When each one wins
Pick Fully Amped if: you want a passive royalty stream, near-zero ongoing time investment, the official HQ-licensed branding option, and you're fine with print-on-demand quality and pricing. The setup is fast, the cost is low, and it runs in the background.
Pick Forever Fierce if: you want a real apparel program — 4–6 drops per year, custom-designed for your gym, screen-printed at scale on quality blanks, with margins that materially move your annual revenue. You're willing to put in 3–4 hours per drop in exchange for 50–70% margins, brand control, and apparel members are actually excited about.
Both can work. Some affiliates run both. Read on for the math behind why.
How Fully Amped works
Fully Amped is a print-on-demand store you set up in their system for an annual membership fee — currently $99/year, last we checked. You provide your gym's design (or pick from their pre-loaded catalog), they list your products on their platform, and members order directly from there. When a member buys, Fully Amped fulfills the order, ships to the member, and pays you a royalty — typically in the 20–40% range depending on the product and pricing tier.
The model has real strengths. It's officially HQ-licensed — Fully Amped is recognized as the licensed CrossFit affiliate apparel provider, which gives you legitimate access to CrossFit® branded design elements that other vendors can't offer. It's hands-off — once your store is set up, you don't have to do anything. Members find it, members buy, you get a royalty. There's zero inventory risk — POD means nothing gets printed unless someone has paid for it.
It has tradeoffs too, and they're worth knowing about up front. Royalties are 20–40% of sale price, which means on a $30 t-shirt, you might net $6–$12. Print quality on print-on-demand is generally direct-to-garment (DTG) rather than screen printing, which prints fine but doesn't hold up to wash cycles the same way screen printing does. Designs come from a shared catalog or your upload — there isn't a designer you're working with on each drop. And there's no preorder mechanic to drive urgency, which means the store mostly sits there generating slow, steady, modest revenue rather than spikes around your gym's seasonal moments.
For affiliates that want passive merch with no time commitment, that's a fine tradeoff.
How Forever Fierce works
Forever Fierce is a managed preorder apparel program. Same four steps for every drop:
1. We design. One kickoff call. You tell us the moment — Open week, Murph, anniversary, summer — and the vibe. Our designers ship 1–2 design rounds, brand-aligned, with no art fees ever. If you don't have a logo we work from templates customized to your gym.
2. You sell. We build a branded preorder webstore for your gym. Your members order in a 7-day window. You promote in-class, on social, and via email. We give you the announcement copy and graphics.
3. We print. Window closes, we screen-print everything in 7–10 business days. Quality blanks — Comfort Colors, Bella Canvas, Independent Trading hoodies. You choose garments at quote time.
4. We deliver. Bulk to your gym for in-class pickup, or individually to each member. Free UPS shipping either way. Total turnaround: about 2 weeks from window close to delivery.
We've run this same process across 5,000+ gyms since 2008, and we've tightened it across roughly 30,000 production orders. The reason it works for affiliates specifically — versus generic gym vendors — is that the cadence and design language are built for the way CrossFit boxes actually operate.
The tradeoffs go the other way. Forever Fierce isn't passive — you're spending 3–4 hours per drop on promotion and member communication, even if you never touch design or fulfillment. There's no annual membership, but there's also no royalty engine; the revenue comes from drops you actively run, not a store that ticks along on its own. And Forever Fierce isn't HQ-licensed for the CrossFit® mark, which means we design gym-branded apparel with CrossFit-style design language but never put the registered trademark on your shirts. Most affiliates don't care — they want their gym's brand on the apparel anyway, not HQ's.
The side-by-side comparison
The honest version of how the two stack up:
| Dimension | Fully Amped | Forever Fierce |
|---|---|---|
| Cost to join | $99/year membership | No membership — managed program |
| How you earn | 20–40% royalty on each sale | Margin on each drop (typically 50–70%) |
| Inventory risk | None (POD) | None (preorder) |
| Print method | On-demand, typically DTG | Screen print on preorder volume |
| Design support | Choose from FA catalog or upload your own | Custom design rounds with FF designer |
| HQ licensing | Yes — licensed CrossFit affiliate provider | No — gym-branded apparel only |
| Setup effort | Minimal — fill out a form | Brief setup call, then ongoing partner |
| Time per drop | None | ~3–4 hours (promotion + member comms) |
| Time to first drop | Instant | ~3 weeks from kickoff to delivery |
| Cadence | Always-on store | 4–6 drops per year |
| Garment quality | POD blanks (varies by product) | Quality blanks (Comfort Colors, Bella Canvas, ITC) |
| Margin per item | ~$6–$12 royalty on a $30 tee | $14–$20 margin on a $30 tee |
| Best for | Affiliates wanting passive merch with zero hands-on time | Affiliates running a real apparel program with bigger margins and brand control |
The math that matters
Most affiliates we talk to underestimate how much the margin difference compounds. Let's run the math on a 150-member affiliate over a year — same members, same product, same general price point.
Fully Amped scenario. A passive store generates roughly 8–15 sales per month for a 150-member box (this varies a lot, but it's the typical range from gyms we've talked to who've used both). At an average royalty of $9 per sale and 12 sales per month, that's ~$108 per month or ~$1,300 per year in passive royalty income. Time investment: maybe an hour total across the year.
Forever Fierce scenario. Four preorder drops per year, 25% participation per drop (37 orders), $30 sale price, $14 cost per item, 50% margin. That's $592 per drop × 4 drops = $2,368 per year. Time investment: 3–4 hours per drop × 4 drops = 12–16 hours per year.
Both scenario (some affiliates do this). Run Forever Fierce for the seasonal moments (Open, Murph, anniversary, holiday) and let Fully Amped handle the always-on always-buyable trickle. Combined: ~$3,500–$3,700 per year, with neither model cannibalizing the other since they hit different demand patterns.
The honest read on the math: if your time is genuinely worth more than ~$80 per hour (and for most gym owners running a profitable affiliate, it is), and you'd rather not spend 3–4 hours per drop on apparel, Fully Amped is fine. If you'd take that time investment in exchange for $1,000+ more in apparel profit — and the brand control that comes with custom design and screen-printed quality — Forever Fierce is the better fit.
How to choose: 5 honest questions
1. Do you care about HQ branding? If using the actual CrossFit® registered mark on your apparel matters, Fully Amped has the license and FF doesn't. Most affiliates don't actually need this — they want their gym brand on the shirt, not HQ's — but if it matters, that's a real factor.
2. How committed is your community? Boxes with strong, hyped communities run preorder drops at 25–35% participation rates. Boxes with cooler communities don't. If your members aren't excited about your gym brand, a preorder program will underperform regardless of vendor — and a passive POD store might actually be the right fit.
3. Are you running real seasonal moments? Open, Murph, anniversary, summer, holiday — does your year have actual moments members rally around? If yes, preorder drops timed to those moments crush passive POD. If your gym is more steady-state without a strong seasonal rhythm, the always-on model fits better.
4. Do you want to spend any time on apparel? If the answer is genuinely "zero time," go Fully Amped. The honest pitch for FF requires 3–4 hours per drop on your end. Less than people think, but not nothing.
5. Does margin or simplicity matter more? Margin matters more for owners who want apparel to be a real revenue line item ($3,000–$8,000+ annually). Simplicity matters more for owners who want apparel to just be there, generating modest passive income.
Can you run both?
Yes. Some affiliates do, and it can work. The pattern is usually: Fully Amped runs the always-on store for casual purchases and former members buying gear, and Forever Fierce runs the seasonal preorder drops that drive 80% of the actual apparel revenue and brand impact. The two don't really cannibalize each other because they hit different demand patterns — passive trickle vs. concentrated bursts.
If you're already on Fully Amped and considering adding FF: keep your FA store, plan four FF drops over the next 12 months tied to your real seasonal moments, and compare the math at year-end. Most affiliates that do this end up scaling FF up and FA down, but they don't have to be mutually exclusive.
Where Forever Fierce fits
If you've read this and you're leaning toward an actual managed apparel program — custom design, screen printing, 50–70% margins, four to six drops per year tied to your seasonal calendar — that's exactly the program we run at Forever Fierce. We've built it specifically for CrossFit affiliates and other community-driven gyms over 17 years. No setup fees. No art fees. No screen charges. No annual membership. Free UPS shipping. One all-in price per item, and your gym keeps the difference.
If a 30-minute call would help, that's the next step. We'll ask about your member count, your current cadence (if any), the seasonal moments you want to hit, and your design preferences. You'll leave with a written annual plan and a per-item quote — no pressure to commit on the call. If Fully Amped turns out to be the better fit for your gym, we'll tell you that too.
Frequently Asked Questions
Is Fully Amped officially licensed by CrossFit and Forever Fierce isn't?
Fully Amped is the licensed CrossFit affiliate apparel provider, which means they have HQ approval to use CrossFit® branded design elements on apparel they fulfill. Forever Fierce is not HQ-licensed, which means we design gym-branded apparel using CrossFit-style design language but never put the CrossFit® registered trademark on your shirts. Most affiliates we work with prefer their own gym brand on apparel anyway, so the licensing question doesn't usually impact the decision — but it's a real factor if you specifically want HQ branding.
Which model has higher margins for me as the gym owner?
Forever Fierce. Fully Amped pays a royalty (typically 20–40% of sale price), while Forever Fierce runs a preorder program where you keep the margin on each item — typically 50–70%. On a $30 t-shirt, that's roughly $6–$12 with Fully Amped versus $14–$20 with Forever Fierce. The tradeoff is that Forever Fierce requires you to actively run drops (3–4 hours per drop), while Fully Amped is fully passive.
Will Forever Fierce design custom artwork or do I have to upload my own?
Forever Fierce includes custom design with every drop — no art fees, no upload requirement. You get 1–2 design rounds with our designers, brand-aligned to your gym. If you don't have a logo, we have hundreds of CrossFit-affiliate templates that customize cleanly to your gym's name and colors. The design service is built into the all-in per-item price.
Can I switch from Fully Amped to Forever Fierce?
Yes — and you don't have to fully switch. Many affiliates keep their Fully Amped store running for passive merch and add Forever Fierce for seasonal preorder drops (Open, Murph, anniversary, holiday). The two models hit different demand patterns and don't really cannibalize each other. If you do want to switch fully, just let your FA membership lapse at the next renewal and pick up FF in time for your next seasonal moment.
What's the smallest drop Forever Fierce can run versus Fully Amped's no-minimum POD model?
Forever Fierce can run preorder drops as small as 18–25 units. The preorder model means you don't pay until your members buy, so there's no minimum spend or inventory commitment from us. Most healthy affiliate drops sell 30–80 units, but we've successfully run as small as 18 and as large as 600+ for multi-location affiliates. Fully Amped has no per-item minimum since it's POD, but it also has no preorder mechanism to concentrate sales.
How long does each take to ship?
Fully Amped POD orders typically ship in 5–10 business days from the member's order date. Forever Fierce preorder drops have a longer cycle — about 4–5 weeks from drop kickoff to member delivery: 1 week for design, 1–2 weeks for the preorder window, and 2 weeks for printing and shipping. The longer cycle is part of what enables the higher margin and the screen-print quality. For race-week or event-tied drops, plan accordingly.
Where can I learn more about how Forever Fierce works for CrossFit affiliates specifically?
We built a dedicated landing page covering the FF program for CrossFit affiliates — calendar, garment lineup, pricing, comparison to alternatives, and FAQs specific to the affiliate model. You can read it at foreverfierce.com/pages/crossfit-affiliate-apparel, or skip it and book a 30-minute call directly to walk through your gym's situation.
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Forever Fierce vs Fourthwall: Which Gym Merch Partner Is Right for You?