THOUGHTS AND IDEAS

If you are tired of playing a game of hot potato of which employee is going to handle apparel this year only to fumble it and not get anything done, I have a solution for you.  The solution is to set up an...

For years, gym apparel has been dominated by the classic  Tees and Tanks. They’re reliable, easy to produce, and familiar. But here’s the thing: your members are looking for something fresh, stylish, and different. If your gym’s apparel is stuck...

It is no surprise that many of the fitness brands you admire have a strong culture of apparel. Meaning, when they offer apparel, people feel like they are connected to the movement/brand. They offer apparel on regular intervals. They put...

If you have been following us long enough, you know that one of our foundational strategies is the "limited edition mindset". This a great strategy to move your product from the "wish list" to the "to do list". If you're paying attention,...

  Q2: What are the key trends featured in the 2026 Garment Catalog?A2: Key trends include sustainable fabrics like organic cotton and recycled polyester, elevated everyday wear, bold color palettes, gender-fluid fashion, heritage-inspired modern designs, and tech-infused smart textiles. Q3:...

You're at a meeting with your accountant reviewing your year end financials. Your accountant is going over areas of growth when surprisingly, they mention that your retail is "up 43% from the previous year-specifically-apparel. What did you do differently this...